Investor Web Site
As a real estate investor it can sometimes be tough to find motivated sellers. There are many challenges facing investors including increased competition and sinking home prices.
If you like shooting fish in a barrel then you can thank this current economic market for making motivated sellers so available. Truth be told, there simply is not. But how do you find them?
There is no questioning the power of the internet for finding motivated sellers. You needn’t look far to see fly-by-night services pawning lists of motivated sellers. I’m suggesting a total online solution that allows the owner to control. Basically, a motivated lead funnel, or website, that you own.
How should you put such a solution into action? It starts with an excellent web presence. It must show your business as legitmate and able to solve the problems of motivated sellers. Demonstration that you’ve resolved the challenges of other sellers is key. It should have convincing sales copy that provokes the visitor to want to contact you. It should contain avenues for them to submit their property details and contact information to you.
Start by finding an expert designer to create a website for you or do it yourself. Optionally, you could customize a template that you purchase. It will take some coding skills to make something from scratch or even modify a template. It does take some capital to hire someone. You need to make the decision about what your time is worth. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Happy customer testimonials should be littered throughout. Transfer your offline credibility kit that you use with sellers to your website. Use actual quotes, actual numbers and photos if you have them. You should also consider audio testimonials. Nothing is more persuasive than a happy customer.
Use convincing sales copy to prod your visitors to complete your online forms. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s head and shoulders above the rest for writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Then write each page of your website ending each one with a call to action.
Finally, include plenty of lead generators. These are forms online that your visitors fill out. Use the forms to obtain the contact information of the visitor as well as their property details. This part will require some database work that will connect to the form fields and store the data for you.
The final hurdle is getting visitors to the website. A great way to do this is to advertise using Yahoo Search Marketing. This can be accomplished with paid advertising or SEO to gain top rankings. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting the conversion rates you would like then change up the copy or move some things around. Landing pages that only offer the ability to fill out a form can be effective.
You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.
